The COVID-19 coronavirus pandemic that has hit the whole world has forced many companies to turn their heads. The goal is none other than to keep the company afloat and avoid bankruptcy.

Therefore, adaptation is needed, one of which is digital transformation. As one of the main factors for running a business so that it continues to run, digital transformation is an important thing to do, especially during the COVID-19 coronavirus pandemic.

Based on data from a business survey conducted by IDG Research in July 2020, fifty-nine percent of 373 IT experts said that the pressures from the pandemic accelerated their digital transformation efforts.

However, despite budget concerns triggered by the COVID-19 pandemic, in terms of global spending on technology and digital transformation services, it increased by 10.4 percent in 2020 to US$1.3 trillion.

Then, based on IDC data published in May 2020, spending on digital transformation tools is not as much as other IT, because most of the ongoing large-scale projects have an important role in the broader business strategy.

So, what is Digital Transformation?

Digital transformation is the process of using digital technology to create new or modify existing business processes, culture, and customer experiences to meet changing business models and market needs.

In fact, the emergence of a new concept of a business in this digital era is also one of the consequences of digital transformation.

Digital transformation can also transform business organizations to go beyond conventional business roles such as sales, marketing, and customer service.

Likewise, digital transformation begins and ends with how you think about, and engage with, your customers.

For example, when you switch from paper forms to smart applications to manage your business, you have the opportunity to run your business and engage customers using digital technology.

While digital transformation is mostly used in a business context, digital transformation also has an impact on other organizations such as government institutions, public institutions, as well as organizations involved in overcoming social challenges such as pollution and population in an area. Of course, by utilizing one or more of the existing and emerging technologies.

So, a digital transformation is not only about technology in physical form. Because digital transformation is about value, optimization, and the ability to adapt quickly when needed through the smart use of technology and information.

There are already many countries like Japan, where digital transformation is a goal to affect all aspects of life with the Society 5.0 initiative implemented by that country.

In simple terms, digital transformation is a deep transformation of business and organizational activities that includes processes, competencies and business models to fully take advantage of the changes and opportunities of the combination of digital technology and its accelerating impact across society in a strategic and prioritized way, of course. with current and future changes.

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